Carnival - On the art of celebrating warmly
What exactly is Fasching or Fasnet – and where does the tradition come from? Carnival, Fasnacht, or Fasnet – the fifth season has many names and looks back on a centuries-old tradition. Its roots ...
Two brands, one philosophy What happens when two traditional brands meet and focus on key aspects like naturalness, well-being, and warmth? The result is an exclusive product set, created with g...
Whether in autumn or winter, a lightweight turtleneck sweater is always a good idea and a perfect addition to any wardrobe. Stylish and elegant: knitted from natural material blends like cashmere a...
Keep warm, protect, move gently! Cool temperatures and a wrong move: During the cold season, many people experience sudden tension in their back muscles. Sharp pain in the lower back can make t...
Natural. Seamless. Sustainable. At Medima, this is more than a slogan. It's the foundation of our textile philosophy. Our underwear should not only look and feel good, but also be responsibly prod...
Mountain Yoga - for World Yoga Day
Relax with mountain yoga It challenges the body, touches the soul and calms the mind: Yoga at the top of a mountain is a great way to get away from everyday life – and to draw new strength. T...
The most beautiful trend sport in the Alps - Hinking!
Whether you're young or old, a pro or a complete beginner – there's the right hiking tour for everyone. Countless trails of varying difficulty lead through the mountains. Being outdoors relaxes bod...
Why the e-bike is a real fitness booster
There are many reasons to get on an e-bike – it's comfortable, healthy, and kind to the environment. But it's also an excellent training tool. If you're looking for a sporty ride, an e-bike is the ...